ANZMAC 2022

Reconnect & reimagine

ANZMAC 2022

Reconnect & reimagine

ANZMAC 2022

Reconnect & reimagine

ANZMAC 2022

Reconnect & reimagine

ANZMAC 2022

Reconnect & reimagine

ANZMAC 2022

Reconnect & reimagine

Tracks & Track Chairs

1. Business to Business, Distribution and Sales Management

a. Daniel Schepis (UWA), Russel Kingshott (Curtin)

b. Special issue: TBC

As we emerge from the current global pandemic, the marketing discipline will play an even more significant role in helping us all to reconnect with one another. At the vanguard of such activity, we anticipate that B2B value chains and business networks will play a critical role. However, organisations also face a number of other major challenges stemming from technological, ecological and social disruptions that have already and will continue to re-shape current and future business practices within and across firms.

We therefore invite papers exploring various B2B, Distribution and Sales Management topics, which emphasise how decision makers in these important domains respond to changing operating environments and attempt to reconnect with partners and stakeholders. Both conceptual and empirical papers focusing on B2B settings are welcome and we encourage a diversity of theoretical perspectives and research contexts.

2. Consumer Behaviour

a. Felix Septianto (UQ),  Lisa McNeill (Otago), Andrea Vocino (Deakin)

b. Special issue: TBC

We invite papers that challenge the status quo of our understanding of consumer behaviour and contribute, in a theoretical and empirical fashion, to the current knowledge of consumers psychology in marketing relevant milieus. Particular attention will be given to research investigating consumer decision and information processing, consumption experiences, cognitive, affective and motivational antecedents of consumer behaviour.

We welcome all papers conducted through qualitative and/or quantitative approaches. Conceptual and review papers incorporating past research that offer ground-breaking insights into the field of consumer behaviour, consumer needs and consumer decision mechanisms are also encouraged.

If your paper deals with Consumer Culture Theory (CCT), please submit it to the CCT track.

3. Digital Marketing and Social Media

a. Fazlul Rabbanee (Curtin), Torgeir Aleti (RMIT), Jason Pallant (Swinburne)

b. Special issue: TBC

Digital Marketing is constantly evolving and so does its effects on consumers and businesses. The digital marketing and social media track invites papers on a wide range of contemporary topics such as (but not limited to): digital transformation, social media marketing, user experience management, online customer engagement, big data, web analytics, content marketing, online communities, firm and user generated content, mobile marketing, artificial intelligence, augmented reality, and virtual reality. The track is open to both conceptual and empirical papers using conventional qual/quant methods as well as recent methodologies such as click-steam modelling, machine learning, deep learning, social network analysis and text mining, among others. The track encourages papers central to the conference theme, investigating recent digital developments and transformations in adapting to new realities. 

4. Social Marketing, Macromarketing and Public Policy

a. Dave Webb (UWA), Ann-Marie Kennedy (UC)

b. Special issue: TBC

Social Marketing seeks to use marketing to achieve positive social change in behaviour. This might be through encouraging new behaviours (exercise), increases in current behaviours (drinking water), or through behaviour cessation (smoking). New and emerging social marketing practices encourage authentic engagement with community before, during and post interventions, and continued collection and use of user insights.

Macromarketing examines issues at the nexus of marketing and society, such as, the formation, growth and evolution of markets/marketing systems, externalities and spill-over effects, historical perspectives of marketing, stakeholder well-being, ethics, equality and justice, vulnerable consumers, socio-economic development and quality-of-life. Macromarketers are attentive to important societal problems, how society is affected by marketing and how society influences the conduct of marketing. This entails a consideration of both the opportunities and shortcomings of marketing, whether intended or unintended. The interests of public policy scholars nicely dovetail those of macromarketers. In addition, marketing and public policy scholars examine the role of marketing and its relation to policy decisions and regulatory actions.

This track seeks submissions using a wide array of approaches and methodologies, which showcase these discipline’s ability to bring about social change and become the conscience of the marketing community.

5. Marketing Analytics, Methods and Modelling

a. Shahriar Akter (Wollongong), Jungkeun Kim (AUT)

b. Special issue: TBC

6. Advertising and Marketing Communications

a. Charles Taylor (Villanova University), Isaac Cheah (Curtin), Michael Lee (University of Auckland)

b. Special issue: International Journal of Advertising

The advertising and marketing communications track invites papers that aim to contribute to the understanding of how advertising and other forms of marketing communication educate, inform, urge and apprise consumers directly or indirectly about products, solutions and brands. The track is open to both qualitative and quantitative approaches as well as traditional and new data sources. Topics may range from those that examine the theoretical and managerial value of advertising and media, corporate communication, promotion management, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications. Submissions should focus on the communication aspects.

7. Marketing Education
a. Vinh Lu (ANU), Park Thaichon (Griffith)

b. Special issue: Australasian Marketing Journal

8. Services, Retailing and Customer Experience

a. Laszlo Sajtos (University of Auckland), Shasha Wang (QUT)

b. Special issue: Journal of Service Theory and Practice

 

We encourage submissions of conceptual and empirical papers that focus on services and customer experience in the retailing context. We look forward to seeing pioneering and transformative service research taking a wide range of theoretical lenses and methodological approaches. We welcome papers covering, but not limited to, the following topics from both business to business and business to consumer perspectives:

  • pioneering and transformative service research
  • service technologies including artificial intelligence
  • actor engagement
  • co-creation (e.g., employees and consumers)
  • collaborative consumption
  • customer experience management and customer journey
  • service design research on frontline employees especially in light of the emerging technologies of the fourth industrial revolution  
9. Entrepreneurship and Innovation

a. Thierry Volery (St. Gallen), Sussie Morrish (UC)

b. Special issue: TBC

In line with ANZMAC 2022’s theme of Reconnect and Reimagine, we invite submissions that address the conference theme as well as a range of topics relating to Entrepreneurship and Innovation. We are interested in papers that investigate the following:

  • How entrepreneurship evolved over the pandemic
  • Marketing challenges in entrepreneurship and innovation
  • Entrepreneurial marketing
  • Entrepreneurial coping and recovery strategies in turbulent environments such as disasters, pandemics and crisis situations
  • Start-ups, new ventures and small business
  • Entrepreneurship, CSR and sustainability
  • Distinguishing entrepreneurship from innovation
  • Papers that deal with the different types of entrepreneurship: Single-venture and habitual, Portfolio and serial entrepreneurship, Social entrepreneurship and innovation, Humane, Gender-based and Indigenous entrepreneurship

We welcome qualitative, quantitative and conceptual papers and look forward to your submissions. Thank you. 

10. Consumer Culture Theory

a. Ekant Veer (Canterbury), Marian Makkar (RMIT), Mark Buschgens (University of Waikato)

b. Special issue: TBC

The Consumer Culture Theory track invites theory-driven qualitative work that impacts the ANZMAC community. We call for research that stretches the boundaries of theory and contexts and goes further to understand consumption culture in all its forms. The ANZMAC CCT track seeks to build an inclusive and exciting space for qualitative researchers and particularly for doctoral students and new and emerging researchers who are passionate about understanding consumption practices. In particular we encourage works in progress, daring conceptual pieces, weird ideas and consumption practices that perhaps stray from the mainstream. We will consider submissions that are both traditional representations as well as alternative and creative in spirit or performance. The co-chairs hope to create a track that will act as a safe place to receive support as well as spark new ideas and inspiration for scholars in the region and beyond.

For some background reading we encourage submitters to review these papers outlining the purpose and domain of CCT work:
Arnould, Eric J and Thompson, Craig J. (2005), “Consumer Culture Theory (CCT): Twenty Years of Research”, Journal of Consumer Research, Volume 31, Issue 4, Pages 868–882, https://doi.org/10.1086/426626
Arnould, Eric J. and Thompson, Craig J. (2007), “Consumer Culture Theory (And We Really Mean Theoretics”, Belk, R.W. and Sherry, J.F. (Ed.) Consumer Culture Theory (Research in Consumer Behavior, Vol. 11), Emerald Group Publishing Limited, Bingley, pp. 3-22. https://doi.org/10.1016/S0885-2111(06)11001-7

11. Marketing Strategy, Branding and Brand Management

a. Riza Casidy (Macquarie), Yelena Tsarenko (Monash)

b. Special issue: Journal of Strategic Marketing

Marketing and branding strategy as never before face challenges adapting to uncertain and changing global environments. The development of new initiatives and strategies, particularly in the post-pandemic era, war and humanitarian crisis, increasing energy demands are imperatives for businesses continue to recover, evolve and serve their communities.

On the other hand, consumers around the world unite in their unwillingness to tolerate unethical decision-making, forcing businesses to embrace sustainable practices and policies.

The marketing strategy, branding, and brand management track invites papers on a wide range of relevant topics such as (but not limited to): strategy – performance relationship, marketing channels, market orientation, relationship marketing, brand identity and image, brand performance, brand orientation, consumer-brand relationship. The track is open to both conceptual and empirical papers using traditional quant/qual methods as well as contemporary methodologies such as text mining and network analysis, among others. The track encourages papers central to the conference theme, investigating how marketing and branding strategy can adapt to reconnect with customers in the increasingly competitive market environment.

12. International and Cross-Cultural Marketing

a. Fandy Tjiptono (Wellington), Denni Arli (Tasmania)
b. Special issue: Journal of Global Scholars of Marketing Science


13. Travel and Tourism Marketing

a. Chris Chen (Canterbury), Jun Wen (ECU)

b. Special issue: TBC

14. Values, Motivations and Marketing

a. Julie Lee (UWA), Jo Sneddon (UWA)

b. Special issue: TBC

Recent advances in values theory and methods have opened up exciting, new opportunities for both qualitative and quantitative researchers. This track invites papers that contribute to the understanding of (1) how personal values (i.e., broad life goals) motivate consumer beliefs, attitudes, and behaviour, as well as potential moderators and mediators of these relations and (2) how consumers and employees perceive and are influenced by organisational and product or brand values. Both theoretical and empirical submissions are encouraged, especially those that provide new insight into current issues, as well as replications in new contexts or with new methods.

15. Luxury Marketing

a. Anwar Sadat Shimul (Curtin) and Sean Lee (Curtin)

b. Special issue: TBC

Luxury is evolving. Since the pandemic began, the luxury industry has adapted to a changing consumer landscape. Whereas before, luxury consumption mainly was about social status, now it has become purposeful, driven by the need for self-reward and escape. The Pandemic also brought about greater awareness of social responsibility, ethical production and consumption. Luxury brands have also had to incorporate more innovative technologies (AR, VR, AI, NFTs) into their marketing strategies, as well as step up their online engagement through virtual events and social media. It is evident that luxury brands operate in a drastically changing world. Thus, the Luxury Marketing Track welcomes research papers across various topics, methodologies, theories, and frameworks that would shed more light on the luxury industry in these exciting times. Potential topics may include (but are not limited to):

  1. Brand attitude and perception
  2. Advertisement evaluation
  3. Second-hand luxury
  4. Packaging, labelling, and design thinking
  5. Sustainability in the fashion industry
  6. Supply chain and operation management in the fashion industry
  7. Managing fashion brands in the digital space
  8. Consumer-brand relationship in social media
  9. Ethical fashion consumption
  10. Application of neuro-marketing in fashion branding
16. GAMMA Symposium

a. Tony Garrett (Korea University) and Ian Phau (Curtin)

b. Special issue: Journal of Global Scholars of Marketing Science

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